The current trend in aesthetic enhancement is a less aggressive approach to rejuvenation. For our average patient seeking cosmetic treatment, the goal is an end result that looks natural and realistic, rather than overdone and artificial. The dramatic increase in injectable treatments is, in part, due to their overall ease, availability, and minimal down time. Injectables such as BOTOX® Cosmetic and JUVÉDERM® can often be a more practical and conservative approach to achieving younger-looking skin without making an overly-dramatic impact on your appearance. Patients seeking to reduce fine lines and wrinkles and restore lost volume – or to take preventive measures against these common signs of aging – have many nonsurgical treatment options available if a full facelift is not considered an options by the patient.